The Story of Stellaluna Events

I often receive questions about where the name of my business, Stellaluna Events, came from and I often reply with a short answer. But the truth is selecting the name for my business was no simple task. In fact it was a long and thought-out process and means more to me than a couple cute words. My name was inspired by my love for being on the water and a lasting memory from my childhood and most recently after a thoughtful email conversation with my friend, Katherine of Lake Effect Co., my name is coming full circle as I readjust the focus of my brand. Today I am sharing the story of Stellaluna Events and the meaning behind it. 

Could it be the loons cooing in the distance, the cool breeze and faint voices coming off the water or how the sky is painted red at the end of the evening? There is something about the lake that feels right. My favorite memories as a child began at the lake – spending the day at Lake Michigan with our friends to come home sunburnt to an air conditioned house and fall asleep to a movie, going to the lakeside store to buy all the candy my Grandparent’s would allow me followed by a day of swimming and tubing, and the rental house on Lake Macatawa where we would spend long days swimming and fishing while polishing off jars of pickles. The lake has always felt like home to me and where I belong.

My favorite lake memories as child were long weekends at Grandma’s house on Pine Lake. These would typically start with my parents dropping my older sister, Chelsea, and I off at grandma’s house with our bags packed full of swimsuits, flipflops and beach towels. We’d barely make it inside before racing down the wooden steps to the dock to see where the fish were swimming and if the frogs were out. My sister was the great frog hunter (catch & release only) whereas I found my peace in grabbing some of Grandma’s stale bread and feeding it to the fish. After an hour of getting acquainted with our aquatic friends, we would head back inside to put our bags away and see what grandma had on the agenda for us.

Every visit was different, but we had our staple activities we loved to do. Taking the paddleboat for a spin, pontoon rides to “the island” for swimming, tea parties on the deck with cranberry juice instead of tea, swinging in the hammock while eating fresh watermelon and enjoying the breeze. If it were rainy, we would start an epic game of pick-up sticks or checkers – or we would find ourselves at Pine Lake Grocery walking the short aisles to pick out a movie in their small rental collection. There was always something to see and do at the lake, and we never found ourselves bored.

Yes, that little toe head is me. My hair went from blonde to brunette when I was in middle school and I still feel like I’m a blonde at heart. This is Grandma holding me as my dad is holding a fish for me to kiss. 

Making brownies with Grandma.

Pontoon ride to ‘The Island’ for a swim.

Our best attire for a tea party on the deck and my fancy tea hat below. I guess I didn’t get the memo that ladies cross their legs. 

At night, as the sky was fading to the perfect shade of pink and red, we would look out the window and Grandma would say “Red skies at night, sailor’s delight. Red skies in the morning, sailors take warning.” Freshly bathed, she would tuck us into her massive king sized bed – though she had plenty of guest rooms and other beds, we insisted on sleeping in that bed with her. She would pull out my favorite bedtime story ‘Stellaluna’ and read through the pages with excitement and drama in her voice. She would finish the book and pull a flashlight from her nightstand, shining it on the wall, claiming it was the moon, Luna. Luna would dance all along the wall, say hello to us, hide behind the dresser until we screamed “I see you Luna!” We would laugh and laugh until we became tired and our eyelids couldn’t stay open another moment.

To this day that memory holds a special place in my heart. When deciding on what to name my business I was given the advice that my name should hold meaning to me. I spent weeks thinking of the perfect name and one day around a table with a group of friends I shared the story of Stellaluna and what that meant to me. As I finished the story, I looked up and found everyone looking at me with eyes of approval that said “that’s it, that’s the name!”

Stellaluna Events was inspired by moments by the lake, selfless love and a lasting memory. A memory I have cherished my whole life and the same kind of memories I want to create for my couples that are embarking on this new chapter of their life. I strive for my couples to feel that same love and peace I felt with weekends on the lake with grandma as a little girl, and still feel today when I’m by the lakeshore

To Grandma Linda, thank you for creating those memories for Chelsea and I, for putting a smile on when things weren’t always perfect, and shining that flashlight on the wall even after the fifth time we said “one more time!”

I can’t say what the future exactly looks like for Stellaluna Events but I can say that I want to redirect my focus on creating more memories with people who share my same love and passion for being on the lake. Today, my love of the lake is ever strong, my Grandma still calls me Luna and ‘Stellaluna’ sits on my coffee table as a constant reminder to create those memories that last a lifetime. Thank you for following along the first 1.5 years of this journey and I cannot wait to see whats next!

You can also catch the story here on Lake Effect Co.‘s blog!

Brooke DePauw

Brooke is the owner of Stellaluna Events and a top Michigan wedding planner. She is a lover of celebrations by the water, with extensive experience with Lake Michigan and other lakeside weddings. Brooke believes in tossing away the trends and creating fulfilling experiences for her clients and their guests.

8 Comments

  1. Grandma DePauw on August 22, 2017 at 4:56 pm

    What a beautiful story Brooke.Thank you for sharing it with us. Never realized how much Pine Lake meant to you girls.

    • Brooke DePauw on August 22, 2017 at 8:18 pm

      Thanks Grandma! It was a lot of fun hanging with Grandma Linda there and anytime on the lake is always fun 🙂

  2. Sarah Bush on August 22, 2017 at 9:15 pm

    Oh, with tears in my eyes, congratulations on the success of your business. You have a wonderful grandma!!!

    • Brooke DePauw on August 23, 2017 at 8:52 pm

      Aww, thank you Sarah! She is something, isn’t she 🙂

  3. Ashley on August 23, 2017 at 2:12 pm

    Such a wonderful story, Brooke!! I love the connection with your memories. So sweet. <3

    • Brooke DePauw on August 23, 2017 at 8:51 pm

      Thank you Ashley!

  4. Jen crago on August 27, 2017 at 5:49 pm

    Amazing story. I love it because it’s about family and history and someday you can tell your children about it and do the same thing with them.

    • Brooke DePauw on August 28, 2017 at 8:50 pm

      Exactly! Thanks Jen 🙂

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